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Exclusive limited signed copies available INTERNATIONALLY at Waterstones.
ABOUT THE BOOK:
Challenge their beliefs; change the world.
If you are a vegan, you’ll know all too well how provocative it can be – you never know when you’ll be challenged or how. But being able to face down and rebut arguments against veganism is hugely important. Not just because many of the arguments lack substance, but because every interaction provides a pivotal moment to create change.
How to Argue With a Meat Eater will teach you to not only become a skilled debater, sharing the secrets of renowned vegan educator Ed Winters, but it will arm you with powerful facts and insights that will give pause to even the most devout meat eater.
Providing you with the knowledge to become a better conversationalist and critical thinker, and the motivation to create a more ethical, kind and sustainable world, let this book be your guide and inspiration to know that, no matter what the argument, you can win every time.
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WHAT YOU’LL LEARN IN THIS BOOK:
How to debunk and respond to EVERY argument against veganism.
Learn Ed’s methods of approaching conversations and getting people to change their mindset.
How to have highly effective conversations about veganism with your friends, family members and work colleagues.
Understand people’s behaviour and what leads people to say and believe the things they do about veganism.
Techniques on how to navigate emotive topics that can often lead to arguments.
Become more aware of misinformation and disinformation about veganism and how it spreads.
Understand people’s behaviour and what leads people to say and believe the things they do about veganism.
Become a more inspired, confident and empowered advocate.
Praise for How to Argue with a Meat Eater:
“Thanks, Ed, for How to Argue With a Meat Eater! Life would have been so much easier if I had had this book when I stopped eating meat 52 years years ago. I would have given away lots of copies to my meat-eating friends. If you do still eat meat but aren't sure if there is an ethical justification for doing so, you need to read this book!”
— Peter Singer, best-selling author of Animal Liberation and Animal Liberation Now
“This book is an absolute must read for anyone who wants to understand the arguments against veganism and most importantly, how to respond to them. Ed shares his wisdom of how we can communicate incredibly emotive topics with clarity, confidence and compassion, providing the reader with indispensable tools to express themselves more clearly and persuasively in everyday interactions. This book belongs on everyone’s book shelf.”
— Rich Roll, best-selling author of Finding Ultra
“Ed builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave readers more enriched and knowledgeable about veganism and how to argue effectively about it. Everyone would benefit from reading this book.”
— Moby
“If you want a logical, rational and nuanced deep dive into the often confusing discourse around veganism, then this book is an essential read for you. Ed leaves no stone unturned, debunking every argument leveraged against veganism by providing scientifically grounded responses that show that, as well as being the most ethically and environmentally-sound option, veganism is also the healthy choice. Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered. An absolute must read for vegans and non-vegans alike.”
— Dr. Gemma Newman, GP and author
“Ed follows up his first book with a second that truly is a 'vegan's best friend.' Throughout his time as a Fellow at Harvard, Ed's ability to teach critical thinking shone through. Now, in this book, Ed continues this work, reminding us why it is so important to treat our sources with care. Organised creatively, this second book is an ideal companion guide for educators, family members, activists, and others who want to understand the landscape of information (and misinformation) that defines individual and societal beliefs, attitudes, and norms relating to human-animal relations. Equipped with this book, we might just be able to set some things straight and win more hearts and minds.”
— Dr. Sparsha Saha, Department of Government, Harvard University
“Ed Winters’ book is the book I wish I had read a long time ago. It offers the perfect toolbox for constructing clear, concise arguments on this most divisive of topics. A Swiss Army knife of options, which gives me confidence to reply to criticism clearly and eloquently. This for me is important, as what I am doing is not for me, but for animals, which don’t have a voice themselves.”
— Alexis Gauthier, multi-award-winning French chef
“For a long time I’ve wondered where Ed finds the patience to consistently engage in conversations with people who disagree with him, but in this hyper-connected, social landscape where we will all inevitably confront our antagonists, the ability to listen to challenging opinions and to have respectful discussions are increasingly essential life skills. In this book, Ed explores the strategy, psychology and intellectual curiosity it takes to not only have a productive conversation about animal rights but to ensure your energy leaves a memorable impact beyond words. From the all-knowing cynic to the wilfully belligerent, Ed has carefully documented every counter-argument to veganism, and provided a thorough but concise, research-based answers. It’s an essential resource for vegans whose last vestige of patience has deserted them.”
— Evanna Lynch, actress and author
Who is Ed Winters?
Ed Winters is a vegan educator, best-selling author, public speaker and content creator. Ed has spoken at over 1/3 of UK universities and at every Ivy league college, including as a guest lecturer at Harvard University in both 2019 and 2020. In 2022, Ed began teaching as a Media & Design Fellow at Harvard.
He has given speeches across the world, including at the University of Cambridge, EPFL, Pinterest, LinkedIn, American Express, Google NYC, Google Ireland and Google Zürich. In early 2019 he gave 2 TEDx talks, surpassing a total of 2.5 million views online. His speech “You Will Never Look at Your Life in the Same Way Again” has 35 million accumulative views online and has been given to thousands of students across UK universities. His debut book This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) became an instant best-seller when it was published in 2022.
